I picked it up a couple of weeks ago.
I read the bio of the author and I think the fact that he is a teenager affected my opinion and possibly made me more forgiving of any flaws in the writing.

It was in the childrens literature section and to be fair whilst the writer does need to mature his style a little I think it belongs more in the fantasy section than in the childrens section.

If I remember correctly he was 14/15 when he wrote this... I think its a good sign for the future of fantasy literature that we are getting this stuff out.

The book I picked up had stills from the film in the centre as well and since then Ive seen the trailer on TV for the film of the book. I'll definetly watch the film at the cinema...heck it cant be any worse than Dungeons and Dragons the movie.